烟草间接广告反健康传播的编码机制研究

oldperson Senior Member Posts: 250	烟草间接广告反健康传播的编码机制研究 Jul 10, 2017 8:31:08 GMT -5 溪山 likes this Quote Select Post Deselect Post Link to Post Member Give Gift Back to Top Post by oldperson on Jul 10, 2017 8:31:08 GMT -5 www.semiotics.net.cn/userfiles/images/e68183e950cc94fc0c50d4052edd5d00.pdf

溪山
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Posts: 1,966

烟草间接广告反健康传播的编码机制研究 Aug 15, 2017 23:39:04 GMT -5

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广告就是高明的骗术。

分析得不错。想到这篇：

Masters of Desire: The Culture of American Advertising
Ch. 4, pp. 59-76, from Jack Solomon's The Signs of Our Time
www.indiana.edu/~slavicgf/e103/assignments/solomon_reading_1.html

"All come from dust, and to dust all return."

oldperson Senior Member Posts: 250	烟草间接广告反健康传播的编码机制研究 Aug 16, 2017 8:38:37 GMT -5 Quote Select Post Deselect Post Link to Post Member Give Gift Back to Top Post by oldperson on Aug 16, 2017 8:38:37 GMT -5 没错！这篇记得好像读过。

oldperson
Senior Member

Posts: 250

烟草间接广告反健康传播的编码机制研究 Aug 17, 2017 7:39:01 GMT -5

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真理往往在诠释、解读之中，而不一定在事物的表象上面。分析商业广告符号就是让人们从欲望、幻觉的捆绑中解脱出来。查了一下，这本书90年代再版，看来已成为经典。

我们生活在一个消费商品符号、而不是消费物品本身的时代。